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1. Introduction
The importance of internet marketing is obvious in the world we live in today. Over 80% of all consumers use the internet to find products and services. Based on this fact, if you are not marketing your company effectively on the internet, then you are missing out on a large share of potential customers. The vast majority of internet users will go past the first page of search engine results. Research has indicated that a majority of searches for products and services online are done via search engine. The consumer will then visit the sites that are listed on the first page. If your company’s website is not listed on the first page of search engine results, you are missing out on customers. This is why having an online presence is so important.
Many businesses in California, large or small, have already realized the importance of having a website. The larger percentage of these businesses, however, still do not understand the importance of having a website that is built to be effectively seen in search engines. Therefore, it must be properly designed and optimized to achieve the best search engine results. Although a website that is aesthetically pleasing is important, what’s even more important is investing time and money into search engine optimization (SEO). Unfortunately, many people do not know SEO well enough to be able to achieve top results. This is where California SEO agencies come into play.
1.1 Importance of Online Presence
A good online presence can help to capture mindshare by showcasing the personality of a brand or product through resources such as a blog, giving consumers a media through which to remain updated and informed, or simply by putting the product or brand into a new light with effective web design. With the variety of ways to capture mindshare, an effective online strategy can work for anyone.
The reasons for seeking an online presence may vary, but all quests for such have one aspect in common—they are looking to capture mindshare. Mindshare is the consumer awareness or perception of a brand, product or service. Essentially it is the focus of the consumer’s attention—the first name that pops into their head when they think of a particular industry. Building mindshare creates a familiarity to the brand, instills trust, and is usually a necessary precursor to the purchase of a product or service. It is so important that even industry giants continuously seek to maintain their mindshare or recapture it if lost.
There are few businesses that do not owe some of their success to the internet and the online presence they maintain. In today’s climate, hitherto untapped industries and new ventures are constantly entering the fray, meaning that the competition is as fierce as it has ever been. Many local storefronts and shops find it a necessity to maintain a website and some online marketing strategy because their customer base is now primarily turning to the web to find them. Industry giants too, find it increasingly difficult to ignore the potential the internet has for appealing to consumers. And, with the prevalence of viral marketing, social marketing, and other web 2.0 tactics, it is clear that any successful message in today’s society must resonate with the online crowd.
1.2 Role of SEO Agencies
“What’s the point? We are doing fine,” you may ask. Take a real estate agent for example. During the real estate boom, it was easy to get a sale by simply holding an open house. The market crash changed all of that. Gone are the days of simply sticking a sign on the front lawn of a house to get it sold. More people are turning towards the internet to find a cheaper and easier alternative to the traditional real estate agent. To cut costs, the housing industry has cut away at the real estate agents and new homes are more often being sold through the builders themselves. For the agent to obtain a similar sale to what he might have had in the good ol’ days, he would have to put in a substantial amount of work. It is very likely that the effort and expenses to create more garage sales or door-to-door flyers might end up being a waste of company resources. An SEO campaign could give the agent better results with less effort and expenses.
In the wake of a rapidly evolving marketplace, businesses are increasingly investing more into digital marketing as a means of reaching and exploiting new markets. Heavily reliant on the internet and cellphones, Generation Y is the most ideal market to pursue. And since market competition has taken to the online markets, failing to stay ahead of the pack means a decrease in market share. And with current economic conditions, no businessman can afford that. It has become vital for a company to generate a substantial web presence if it aims to effectively compete for the long haul. This is why many have chosen to hire an SEO agency or an SEO consultant to implement an SEO campaign which will increase their web visibility.
2. Benefits of California SEO Agencies
When considering SEO, there are various advantages the agencies can provide, especially those in California. These venues are the perfect resource for businesses big and small. The steps from start-ups to companies that have been around for years have a chance to benefit from this service.
Want to stay competitive in every aspect of your business? The business world these days is very competitive. If you are selling any product or service, you need to be sure that you are aware of the advantages of SEO agencies. These are services that are great for online businesses amidst all the competition that is involved. This is an online service that will help all businesses using a wide variety of resources to increase their online presence and add to their bottom line. If you are unsure if this is something you can benefit from, read further.
2.1 Expertise in Local Market
In order to promote a company and increase revenue, market knowledge is vital. With expert insight into the Californian market, a California SEO firm can help a business identify key demographics and trends in order to target consumers more effectively. For example, a company in the Bay Area may want to target younger, technology-savvy people and make use of internet marketing. Alternatively, a construction company in an area hit hard by the recession might want to increase its business by reducing costs to appeal to more price-conscious consumers. These are significant obstacles where a California SEO firm can be of immense help. In the first example, the construction company would effectively be undertaking a complete site overhaul to create a new image, and targeting a different set of consumers requires a change of keywords in an SEO campaign. With expertise in the local market, the SEO firm would be able to perform a more in-depth analysis of the demographic and identify other possible consumers.
Local market knowledge is an essential tool for any company engaged in the optimization of websites and increasing online awareness. This knowledge can be difficult to obtain and in some cases only comes with time and experience. California SEO companies will know the local market better than an outsider. This can be a great advantage to a company who’s looking into targeting new customers and wish to make a bigger impact with their website. California has a very unique culture, and many trends are unique to the state. A trendy fad in Southern California may not even be heard of in Northern California. This local knowledge can be the difference between a well-optimized campaign and one that is a flop.
2.2 Understanding of California Consumer Behavior
In general terms, the lifestyle and consumption patterns of people in California are much different than the rest of the country. California has its own unique identity – an identity that carries its residents to live a certain way of life. This way of life is usually more active and driven compared to the rest of the country. Californians are goal makers and go-getters, they actively pursue their goals and try to make successes of themselves. They deserve to live this lifestyle and make the most of what life has to offer to them and their families. With this in mind, Californians are also subjected to dealing with increased levels of stress. Whether this stress comes from working long hours, trying to pay the bills, or getting the kids off to school. California households have stress levels that are significantly above the national average. Despite having more stressful lifestyles, Californians are among the most health-conscious people in the country. They care about what they eat and how they feel and are also very keen on preserving the environment. All of the aforementioned information represents various forms of wants and needs that are exhibited by California consumers today. It is important for businesses to understand the wants and needs of the California consumer because in the end, the consumer is the one who is going to purchase their products or services. By understanding the California consumer as a whole, businesses can cultivate marketing strategies to better cater to the buying decisions of their intended audience.
2.3 Tailored Strategies for California Businesses
An international business may think it wise to contract an SEO company in their own country as well as a California-based SEO company. The ultimate solution would be to seek out a California SEO company with a proven track record in their own market as well as experience in online marketing to Californian consumers. A tailor-made solution for businesses of different types using an array of proven strategies to achieve the best possible results. This is a luxury that is not widely available from SEO companies, something that sets California SEO companies apart from the rest. The competitive nature of the Californian market has led to the creation and performance of a wide variety of online businesses. Whether a client is attempting to promote a shopping cart using Yahoo stores to sell consumer electronics or a law firm looking to build leads for services in various areas, the importance of efficiency and value is understood by all California business owners. A good SEO company will assess the direct competitors for their clients’ products and services and identify potential customers before proceeding to provide detailed advice on what steps to take. This advice is just the starting point for an ongoing service that will adapt to the changing needs and resources of the client to continuously deliver optimal results.
SEO agencies in California understand the local market better than the majority of international SEO agencies based in other countries. California is an incredibly unique market that is very conducive to online buying and visibility. The huge tech-savvy population creates a demand for online media that is a magnet for innovative new businesses. High-speed internet connection is available in most regions of California. In San Francisco and Los Angeles, internet marketing and online media are ingrained into the culture. Businesses understand the value of the internet and usually require a high-quality online campaign. California is also one of the most ethnically diverse consumer markets. An internet advertising campaign, if targeted correctly, can expose a business’s product or service to a vast number of potential consumers. All of these are very good reasons for California businesses to seek out online marketing solutions, specifically from other Californian businesses. This is also an attractive prospect for international businesses seeking to penetrate the Californian market.
3. Case Studies: Success Stories of California SEO Agencies
This final section provides case studies of businesses that have benefited from top ranking search engine results in order to underline the significance of investing in California SEO. The primary goal of any effective SEO campaign is to maximize return on investment. Maximizing ROI generally means increasing profits, so you want to be sure that the money you are spending on advertising has a significant impact on your sales. Often, the impact of SEO is difficult to measure, however, one of the many good things about the internet is the ability to track sales and visitor statistics. For the business owner who wants to know if his investment is worth the while, there are ways to track results. Each of the following case studies will provide solid evidence of the ROI that businesses in both Southern and Northern California have experienced as a direct result of our SEO services. In many cases, we saw ROI surpassing 1000%, with a tenfold increase in sales revenue. From traditional businesses to non-profit organizations, small startups to large corporations, there is no place where our experience cannot make a difference in your bottom line.
3.1 Increased Website Traffic and Conversion Rates
Today’s businesses and consumer behavior heavily rely on internet search. With the ever-increasing popularity of search engines as the primary learning tool for consumers, businesses are finding it essential to market their services in a fashion that will increase online visitors and sales. This demand for online information has created an increase in the number of companies that provide search engine optimization services. Search Engine Optimization is the methodology used to rank a website higher in the search engine results, thus increasing the amount of traffic to that website. According to a recent study, 61% of internet users research a product before deciding to purchase it. The same report also found that 80% of internet users are only focusing on the organic results and are avoiding the sponsored links. Increased internet usage and awareness of its future implications are forcing companies to take a hard look at using SEO services to get that organic results click. With the dilemma in spending marketing dollars in an ailing economy, companies are looking for ways to keep track of the impact of their advertising dollars. A properly executed SEO campaign can track the increase in rank of your website as well as the increase in traffic, and thus is an effective way to allocate advertising dollars to something with a provable return.
3.2 Improved Search Engine Rankings
In the association between SEO exercises and changes in web index rankings can be stressfully to detail, and might be an issue to turn around causality. This does not dissolve the esteem in ascertaining the elements with regards to rankings and the learning picked up from the last to encourage better results for what’s to come.
Position rankings in the web crawlers ought to dependably be found with regards to the arrival on speculation (ROI). Any respectable SEO will attempt to rate the enhance in ROI as far future turnovers. So understanding and building up a connection between rankings and expanded movement/sales or just to the brand mindfulness is truly essential to the achievement of the crusade. Step changes in positioning can be depicted as noteworthy less demanding than deciding movement changes, with respect to the stagnation or decrease in movement that is regularly ascribed to web search tool punishments or calculation changes.
Once all is said and done, looking for motor streamlining accomplishment stories will commonly be focused on the subject of direct quantifiable profit. When it comes to SEO, it’s hard to gauge what’s in progress behind the scenes. Influencing the situation to be considered comparing shifts in web index rankings can be hard to approve. When it comes to expanding activity, the best outcomes ought to dependably be centered around changes in yield rates and an expansion in movement/change in rush hour gridlock originating from the web search tools.
3.3 Enhanced Brand Visibility and Reputation
Let’s dive into a case study to get a transparent understanding of how a company in the medical industry was able to boost its brand visibility using SEO. This case study examines how implementing SEO for a rehabilitation clinic helped contribute towards a higher level of brand visibility for consumers in need of their services. After the clinic’s new website was launched, the site was optimized through both on-site and off-site SEO tactics. High search engine rankings were targeted for specific keywords that related to the services the clinic offered. Local SEO was implemented to help the clinic reach out to consumers in need of treatment within their own geographic location. This involved adding content to the site that targeted specific geographic searches and implementing off-site strategies like Google Places. The end result of these tactics was a drastic increase in traffic from consumers in the clinic’s target market. During the first 6 months after implementing the SEO, the clinic experienced a 70% increase in search traffic. This was also a high quality of traffic, as the traffic was coming from consumers that were specifically searching the targeted keywords. This meant that the increase in traffic was directly related to the SEO tactics that were implemented.
Brand visibility and recognition go hand in hand. Having a grand online presence is key to making your consumers aware of your unique selling proposition. The more your business is present on their platforms in the form of content, visuals, and social proof, the more likely it is for consumers to keep your product in mind when making a purchasing decision. Your aim is to cultivate a certain image about your brand and to make it resonate with your consumers. This way, they know what to expect when buying your product, it makes the decision process easier, and they know they can trust your brand.
4. Conclusion
The internet has transformed the way that businesses around the world design, develop, and implement marketing strategies. The prominence of online technology has shifted the power from consumers to companies, allowing organizations to inform, educate, and seduce potential clients. This new form of marketing is not only much less expensive than traditional marketing; it also allows for greater communication and customer improvement initiatives. The sliding power scale between consumer and company can be widely attributed to the increase of emerging internet technologies and specifically the Web 2.0 it encompasses. This new kind of interactive online technology facilitates uncensored and open dialogue between consumers and organizations on a myriad of issues and topics. Such discussions drive customer growth, trust, and brand proselytization, whilst also causing an increase in customer inquiries about products and services. This new form of internet-based communication has created a market for inbound marketing where consumers can now directly inquire and receive information from an organization. A recent study with 2100 marketers discusses how inbound marketing has been widely proven as more cost-effective and higher yielding than outbound marketing and that it not only holds this advantage now but is also the direction in which marketing is heading.
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