Orange County, California is filled to the brim with independently owned small businesses. So how do you make yours stand out amongst all the rest? Sure there are many online services that allow you to build your website through a simple process. It’s easy to pick a template and plug in your business’s information, but the finished product is often distinguishable from websites done professionally. A general template will do nothing to help your business stand out. If anything it’s a quick fix to a facade. In order to get your business on track to boost sales, it’s necessary to understand the bigger picture of designing a website.
Our first step is determining whether your site needs a complete remodel or just a few touch-ups. When it comes to business, consumer experience is at the top of the list. So, if your website is outdated or not optimized for mobile devices, your profits could suffer.
More people today use their mobile devices to access Google. If your website is not up to date with mobile optimization, potential customers accessing your site through their phones will likely take their business elsewhere. A website that is difficult to navigate instantly creates a poor consumer experience, decreasing the likeliness that your product will be purchased.
Not only are you risking potential profit loss if your site is not mobile friendly you are also risking visibility altogether. In 2019 Google announced a new algorithm for its search engine. The algorithm prioritizes websites that are optimized for mobile use over everything else. This means that if your site isn’t fully optimized for mobile devices then your business will be pushed to the back pages.
Search Engine Optimization
If you own a business that has a website, then I’m sure you’ve heard the term Search Engine Optimization (SEO). Google is a business too; they provide a service and utilize SEO to ensure that they are providing the best service they can. So, for your website to appear higher on the search results page you need to make sure that your content is search engine optimized.
Google does not want to push potentially unreliable or inadequate results, so they use an algorithm that reads and scores every searchable website. The higher the score, the more likely your website is to appear on the first page. There are many factors that go into determining a score, like the quality of the product. Google searches through content, so make sure yours provides clear and concise information.
When it comes to appearing on the search results, content is king. Having fresh content on your website weekly is a great way to make your website appears higher on the search page. Business blog writing is a crucial and often missed step that can really help a business remain visible on Google.
Think about all the topics and issues that surround the industry that your product is a part of. Now think of how frequently consumers google these questions, concerns, or topics. If your business has a blog that provides helpful information for things relating to the service that you offer, then more people will be clicking your link. This will show Google that your website is giving helpful information to the people using their service so they will want your site to appear at the top of the results.
Social Media Marketing
The final step to getting your business on the map is through social media marketing. There are millions of people that log on and scroll through social media sites daily. Imagine if an ad for your business appeared on the news feed of your targeted consumer or someone who had googled something relating to the product you offer. Social Media Marketing offers incredible visibility that reaches out to potential customers right on their phone or laptop. So, what are you waiting for? Orange County web design company Web Casa is ready to help. Get a free consultation today!