Still debating whether a blog is right for your business? Well, 2019 is the year you stop debating and take action in a marketing strategy that will move you up the search engine list and increase traffic to your site. Here are a couple of ways to help you build a business blog that will bring potential buyers straight to your site.

Stick to Blogging Topics Relating to Your Field

Everyone and their mother uses Google when searching for answers, so what better way to reach potential customers than by providing answers to common questions? Writing blogs allows you to reach your audience by addressing the popular topics that relate to the services your business provides.  

Now you may be wondering, how do I make the content of my blog relevant? Well, a quick Google search can make things a lot easier. The first thing you need to do is look through the services listed on your website. Then write down some typical questions that can arise when dealing with each topic that your business offers. For example, if you own an organic lemonade stand, the services that you offer are, well lemonade. So think about the customers that choose to buy organic lemonade. A customer that makes the decision to purchase organic is concerned with their health, so an easy blog topic could be health related, “The Superfood you are Missing From Your Diet”, i.e. lemons.

Search Engine Optimization

Finding the topics for blog posts is important but in order to make sure that they appear visible on a Google search they have to be search engine optimized. Making sure that your content utilizes SEO is not an easy task. It’s all about incorporating very specific keywords. The way to do that is by performing keyword research. Keyword research starts with the same list of services that your business offers. However, the keyword search focuses more on trigger words used in search phrases rather than topics.

Presentation

Utilizing search engine optimization through blog content is important to bring people to your site. The next step is to get them to buy your product.  If they arrive at your blog and it has useful content, but the presentation is lacking then it’s not likely they will use the services offered. Keeping your website client-centric is key to ensuring a positive experience that will sway potential buyers.

An easy way to make your blog appear professional is through the use of images that correspond to the topic being discussed. Since the design of most websites is image-centric, this will help make the blog look more cohesive with the rest of your site.

Frequency

To ensure that your website stays relevant on search engine results pages it’s crucial that you are posting blogs in a high frequency.  If blogs are only posted once per month on your website then the content on your site will not register as relevant to search engine algorithms. Posting a blog once or twice a week will ensure that you are not only covering more useful topics relating to your business but also promoting your product through relevancy.

Being on the first page of a Google search will increase your business sales greatly, so what are you waiting for? Start your business blog today.