Digital marketing, also known as online marketing, refers to all marketing actions that take place on the Internet. Businesses use digital channels such as search engines, social media, email and other websites to connect with current and potential customers. This also includes communication via text or multimedia messages.

Seasoned inbound marketers might say that inbound marketing and digital marketing are pretty much the same thing, but there are some subtle differences. And by speaking to marketers and business owners in the US, UK, Asia, Australia and New Zealand, I learned a lot about how these small differences play out around the world. At this stage, digital marketing is essential for your business and brand awareness. It seems like every other brand has a website and if they don’t then at least they have a social media presence or digital advertising strategy. Digital content and digital marketing are so pervasive that consumers now expect and rely on them to learn more about brands. Because digital marketing offers so many possibilities, you can get creative and experiment with different marketing tactics on a budget.