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1. Introduction

Complicated stuff? Not so much in reality. First of all, a significant amount of organic content must exist on your website containing keyword phrases that you expect your potential customers to use once they actually make a query about the products (or services) that you want to get recognized (or found) for. Then you must place these keyword phrases around your web design in the meta-tags of the web (description and keywords), naming files (images and web pages), titles, and the texts of the links that are usually built into the web page’s design. Finally, some links should be placed in high-quality directories and the search engines must be aware that they should take your website’s meta tags into account and that they must locate the new links and find frequent website content updates.

Anyone who has attempted to create a website knows that, although it is a fairly simple process to create a stunningly attractive web design, designing a website is merely the beginning of an ongoing process that never actually ends. Any webmaster must perform the activities of optimizing the site, as well as managing updates and maintenance, at specific intervals of regularity in order to continue to attain positive results from your site. Without the activities of website optimization, or what is known as SEO for its acronym in English, a website would be stuck on the search results on the last pages (in the “www” of whatever search engine is employed) because SEO, when implemented properly, helps to improve the relevant content and context of a website so that it can get on the first few pages of search engine results.

2. Understanding Local SEO

Many surveys found that 50% of local searches resulted in a phone call and 80% of decided users to make a purchase. So instead of only having a global impact, it is time to strategically consider how to optimize the content of your website for local searches. To make the most out of this digital marketing strategy, ask yourself these questions: Do you have a website? Are your customer profiles closely related to their city or state? If your answer is yes, you now need to optimize your website for a local audience while doing SEO. SEO is about doing care with content, title tags and meta descriptions for local searches. A location name is relevant to a URL page title tag and meta description. You do not need to write extra content just for your local store page.

What is local SEO? It is about showing your page to local users. Local SEO helps you reach out to users who need your product or service at the place where you offer it. You need to know how search engine optimization helps you term local words. Even if you receive global visits, local defines the type of visit because the words in your content relate to their location. When there is high competition in keywords, you can define your segmentation. This will make the user’s flow constant. In addition, the positioning of your website and bounce rate will not decrease. The user will in a short time access an answer to your search, whether in search engines (SERPs) or social networks. Success at SEO always brings constant freelance.

3. Key Questions Answered

What is the second-largest marketing search engine in the world? YouTube is the second largest search engine in the world that most small company owners do not capitalize on. When doing local Video SEO, the question you might ask is how many words can you tag a video for? By the time you are done, shouldn’t you be able to tag it for about 300 words? That is typically when search engines begin picking up on what your video is about. Once the bots have picked up on the video, how long does it take them to visit your site. It can take a few days from the time YouTube is uploaded to the video – it can take Google three or four days. The amount of copy content detected on your website and how many searches are related to your local company in the term database. For example, if “tech gadgets” is being searched 50 million times a month, how many searches are for “San Antonio tech gadgets”?

One of the biggest obstacles affecting your local search engine optimization is not knowing how to blog correctly. Without a blog, your local site is losing out on valuable content. This is crucial because Google bots that are searching your site are looking at things such as unique content about your product, service, or backstory. Here are some questions to ask yourself: How often do people need to update their blog? Most small companies do not realize how many articles per day you should post. How many words per article? Google prefers the 250-word count to 350 or how many backlinks per article? The editorial chatter is around four or five links per article. To help make navigating the confusion of backlinks, consider the Pareto principle, which states that 80% of your output comes from 20% of your input. In simple terms, if you were to spend one hour building a backlink to your website, you should spend about 48 mins looking for a good source and about 12 mins making that effort more powerful.

3.1. How does local SEO differ from traditional SEO?

Local search results are based on many of the same variables as traditional SEO like keywords and content. The location of your business also plays a key role in local search rankings, but that’s not the only factor. Local search results are further guided by a user’s IP address and location proximity. Google then returns local results as suggestions, prioritizing storefronts in the closest geographic proximity rather than companies across the country. Another factor is online reputation management. If a company or a specific location has a lot of reviews online, then Google will think of them as a reputable, reliable company, and it will show these businesses in local search rankings. A company’s authority can also contribute to local search rankings. When local companies are listed in relevant directories, local events, local news, or general link-building activities that are geographically specific, it counts as a positive ranking signal.

To understand how Google comes up with location-specific search results, think of your browser as if it were a GPS. Google reads the location of your IP address in the same way that a GPS device reads the coordinates from a satellite. When you ask Google to search for something, it dispatches a “GPS satellite” to find your location and show you the most relevant search results. Google shows search results based on the location it has captured. Without manual location targeting using Google My Business, local search results are based primarily on the information it pulls from your keyword and content.

3.2. Why is local SEO important for WordPress websites?

Small companies or local businesses that don’t invest in local SEO miss out on a great opportunity to engage with the potential client and may potentially defer potential clients to customers elsewhere. Any local SEO is WordPress likely is aware of this pretty basic stuff. But if you run a WordPress website, it’s important that you also know the local SEO tools available. Local SEO optimization meets WordPress with great plugins and tips that can help the business rank higher in certain areas. Optimize the website by focusing specifically on local SEO, and the business will start to receive targeted organic search visits, in turn boosting revenue.

Local SEO is what helps people in the area find you online. Google will treat your website as important to online searchers if you do local SEO properly, pushing it up in the local pack, Google Maps, and organic search results. Google algorithm scales everything, valuing local SEO for businesses of all sizes and in all industries. As such, local SEO is extremely important. SEO is an essential tool and lever for many a business, whether products or services – local or not. After all, improved online visibility ultimately helps businesses attract more customers.

WordPress is a widely-used content management system. Over 35% of the current internet is powered by it, including some of the biggest websites in the world. It’s user-friendly and provides a lot of out-of-the-box SEO potential. In fact, it’s among the most SEO-friendly website builders in the world. But WordPress has never been built with local SEO in mind. That’s likely not a concern for the vast majority that create and run WordPress websites. However, once the local business goes live, local SEO should become a top priority.

3.3. What are the key factors to consider for local SEO optimization?

The most critical element to consider is to ensure your Name, Address, and Phone (NAP) are consistent with your business listed on Google My Business (GMB). This is a global directory for all businesses which is used by search engines, voice recognition, and other business directories. Studies have shown that the consistency of NAP is purported to be the number one factor determining local search success. GMB acts as your business directory listing and is commonly displayed at the top of a local SERP.

The number and quality of websites and individuals linking to your business website and web pages. These links act as an endorsement and help in building the domain and page authority and trust of your website. The higher the credibility and domain popularity of the backlinks, the more weight search engines will give to your local SEO.

If you own a local business, optimizing your WordPress for local SEO is imperative if you want to obtain leads and customers. Local SEO is also applicable to larger businesses that serve specific areas. Local SEO is the process of getting your website to rank high in local searches – on Google, Bing, Yahoo, and on other search engines – so that you can drive more traffic to your business website from local searches. The key factors to consider for local SEO optimization include:

3.4. How can I optimize my website’s content for local SEO?

Creating local content can be extremely beneficial. Don’t be afraid to let shareholders and local experts contribute, but remember to keep it personable and digestible. You want topics that the local residents can relate to or learn from. News and current events in your industry, like the decline of the Monarch Butterfly population in Pacific Grove due to late-spring snows (thankfully, the number had a remarkable recovery), can also provide great talking points. Remember to do keyword research before writing a new blog post which will help you get the most out of your on-page local SEO. Wondering what the content will pop in your local SEO campaign? The quick answer is that there aren’t any short answers. In this chapter, we’ll be looking at a broad idea that are used to determine relevancy of the content created for local SEO. We’ll also be searching for a solution to the question of, “How do I find content ideas?” Think of this chapter as the who, what, when, where, why, and how of local content.

We’ve talked a lot about technical and off-site strategies, but what about your website’s actual content? Content creation can bring everything we’ve previously discussed – links, shares, and user flooding – full circle into massive gains to your local visibility.

3.5. What are the best practices for local SEO link building?

Once they have created content, there are numerous tactics to employ to acquire more traffic and raise the value of an individual page. Determining the goal of acquiring a link from a site will help the business owner better dissect online marketing opportunities. Blogger outreach will help to push a site in front of a brand new audience, but if the goal of acquiring a specific link is to partake in the link equity and add value to a target page, the business owner can dissect a website to determine if the site is capable of passing the equity. If guest blogging to acquire traffic is the goal, business owners can find blogs open to accepting guest author submissions. There are numerous other areas owners can diversify the local SEO strategy to make a homepage rank for local keywords for services offered, Google Maps with pins from different office locations, and link to internal pages while creating countless listings with a shared purchase of a dedicated toll-free phone number.

Successfully managing local SEO efforts from an approach of a website with multiple office locations to a sole proprietor with a home office starts with creating a content marketing strategy. Owners need to evaluate the types of services they want to promote and identify the how-to or ideas articles their target audience is seeking. While they can write the content themselves, the best use of time comes from strategized marketing efforts that currently don’t require their time, allowing them to work in the business while search traffic is being gathered in the background.

Local SEO link building is vastly different from traditional link building. Adopting a more localized approach can give business owners better long-term value compared to free directory listings, as they can direct targeted traffic to their websites and improve the rankings of internal pages.

4. Conclusion

By taking the right approach to content marketing that focuses on the right jaw-dropping offers, you can capture the attention of your customers. Then, by optimizing this content using SEO techniques and capturing the right attention of local publishers, you’ll help solidify your company as the authority figure in the area. It doesn’t matter if you’re a digital entrepreneur focused on affiliate marketing, a digital marketer focused on optimizing for local SEO, or even a social media manager looking to capture new leads. If you use your creativity, local community, and helpful audience of evangelists, you’ll always be able to create awesome evergreen content! Thank you for learning about Local SEO with me! I know most of us aren’t SEO specialists, and we all sure could use a break from all the buzzwords! Can I help you with any content? Do you have any feedback on this Monster Guide? Just reach out to me, and I’ll do my best to assist you right away!

Ultimately, SEO isn’t about site structure, URL lengths, or the oldest blog posts. Instead, SEO is about elevating your content, leading people to it that will benefit from it, and giving them a great user experience while they find and interact with your content. By thinking about your customer’s searches first and their customer journey through your site second, you’ll set your site up for SEO success that will last a lifetime. Well-optimized content can bring just as many leads in 5 years as the day it was first published! Optimizing for Local SEO doesn’t have to be complicated, nor expensive. Just use the power of content marketing, local bloggers, good website structure, and a little common sense!

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