Search engine optimization (SEO) and search marketing are rapidly changing due to the growing prevalence of mobile devices and voice search as well as the increasing usage of chatbots and visual search. The changes require marketers to adopt new strategies, techniques, and understanding of how users search for information today. We will see many new SEO and search marketing trends emerging in the next few years. Newer technologies like artificial intelligence, real-time speech recognition, natural language processing (NLP), and recommender systems will impact how users find information online. New sources such as documents, images, videos, virtual reality content, blog posts, podcasts and other user-generated content will also have an impact on where users look and what they find when they do so.
Improving User Experience Through SEO
One of the most important trends we are seeing emerge is that SEO will become more focused on improving user experience. This will be due to the fact that more users will be accessing the internet through voice search, and voice search will be more dependent on NLP and speech recognition technology. NLP uses computer algorithms to understand language, including how words are used, their meaning, and the relationships between them. When users search through voice, they will no longer need to be as precise with their keywords. Instead, they can ask more natural language questions that are easier to understand, and that don’t require the exact use of keywords. This will require marketers to adopt new strategies for optimizing content for SEO. They will need to focus more on the quality and readability of content, as well as on the user experience. This will include adopting a more conversational writing style that is more like how people talk to each other.
Voice Search Will Be More Important than Typing
Another significant trend that will emerge in the next few years is that more people will use voice search than will type a search query into a search engine. In fact, studies show that 38% of mobile users already use voice search, and that this number will continue to increase over the next few years. This means that content creators will need to make their content more accessible to people who are searching through voice. One way to do this is to use text formatting to make important information stand out even when read aloud. Another way is to make use of tools such as Google’s Natural Language Processing (NLP) tool that can help content creators optimize their content with suggestions on how to improve readability.
Virtual and Augmented Reality Will Take Center Stage
As virtual and augmented reality technologies continue to develop and become more affordable and accessible, more people will be using them. For example, the number of people who own a VR headset has increased from 10 million in 2016 to 33 million in 2017. And, according to some predictions, the number of people who own a VR headset will reach 80 million by 2020. This means that people will increasingly be searching for information about products and services through VR and AR. This will have an impact on how search engines work and how people go about finding information. With AR, people will be able to see what a product or service will look like in the real world. And, with VR, people will be able to try a product before buying it. These technologies will also enable people to search for products more effectively. For example, people will be able to take a picture of an object and find out more about it, such as its price and where to buy it.
Chatbots, AR and VR Together will Change SEO Strategy
Another significant SEO trend that will emerge is that chatbots, AR, and VR will change the way marketers create content. Because more people will be searching through these technologies, content creators will need to create more of their content in these formats. For example, they will need to create product descriptions that can be viewed through AR. They will also need to create FAQs and other information that can be accessed through a chatbot. This will require marketers to change the way they create content. They will need to make sure that the content they create can be accessed through these various technologies.
One thing is certain: SEO and search marketing will continue to evolve in the years ahead. New technologies will emerge, and existing ones will evolve, changing the way users find information online. This will require marketers to adopt new strategies and to keep up with the latest trends and developments. But change is a good thing. It means that there will always be new challenges to overcome and new opportunities to explore. If you’re looking to get into SEO, it’s a great time to start!