Social media is the number one daily activity of Americans that are online. Keeping this trend in mind, as many as 93% of businesses have began using social media to promote their business. The fact of the matter is social media is huge and is getting only bigger. Those who are not active on this channel are definitely missing out on a huge share of potential customers.
In order to make the most of this online marketing tool, having a proper social media marketing strategy at hand is a prerequisite. Read on if you are unsure of what makes up a social media marketing strategy and are skeptical of whether or not it’ll enable you to connect with customers.
Think Of the Ultimate Business Goal
It is nonsensical to move ahead without bearing in mind long term goals. Likewise, businesses shouldn’t move ahead without knowing what is it that they actually want to achieve. For this, you must closely assess your company’s overall needs and think about how social media can help you come closer to achieving those goals. This way, you are likely to come up with more than a few personalized goals, among which the most important ones are: Brand Awareness, Customer Retention, and Curtailing Marketing Expenditures.
Set Marketing Goals
The process of setting goals is useless if there are no parameters to determine its success. For instance, if one of your goals is generating sales and leads, what is the parameter to determine that you have successfully done so? What’s the target? Make sure you come up with marketing objectives that define how to go from Point A to Point B. An easy way of developing simple and effective goals is using the SMART approach (Specific, Measurable, Achievable, Realistic and Time-bound).
Let’s take an example here: if the vague goal is to generate leads, then a SMART goal would be to increase sales by 50% within next quarter.
Keeping track of your competitors’ activities gives you a fair idea of what’s going to work and how you can integrate them in your efforts. You can start off by compiling as many as 3-5 competitors, determine which social media networks they are using and what their content strategy is. See if their posts are promotional, emotional, or humorous and how customers react to it. Engagement is one of the most significant activities to keep a track. For instance, look at your competitor’s last 20-30 social media updates, determine the total number of engagement activities and divide them by total number of fans on that page. This calculation will not only give you a general picture of how the competition is doing, but will also permit you to compare how you stack against competition.
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