[vc_row][vc_column width=”2/3″][vc_column_text]Google’s is unleashing it’s mobile algorithm update tomorrow which has appropriately been nicknamed ‘Mobilegeddon’ and in a nutshell, it gives preferential rankings to websites that are mobile enhanced websites that do not pass the Google mobile test. Tomorrow, April 21, 2015 is when Google will start ranking websites importance based off of how mobile friendly their sites are. This is seen as a major change because many companies have websites that have failed Google’s test run for evaluating how mobile friendly their site is. Here are three things you should know about the upcoming Google changes taking place in about a week.

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[/dt_call_to_action][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Google’s is unleashing it’s mobile algorithm update tomorrow which has appropriately been nicknamed ‘Mobilegeddon’ and in a nutshell, it gives preferential rankings to websites that are mobile enhanced websites that do not pass the Google mobile test. Tomorrow, April 21, 2015 is when Google will start ranking websites importance based off of how mobile friendly their sites are. This is seen as a major change because many companies have websites that have failed Google’s test run for evaluating how mobile friendly their site is. Here are three things you should know about the upcoming Google changes taking place in about a week.

It Benefits Mobile Device Users

With the ever-changing technology, it is important that companies adapt to change and do their best to keep up with the newer technology. This means that companies should not only focus on a website that can be easily accessed by a desktop computer, but also from a mobile device. The companies that failed Google’s test run had some of the dame general problems such as text that was too wide for the screen of a mobile device, links placed too close together, and text that was too small to read. With Google’s mobilegeddon upon us, it will force these companies to fix those problems and change their sites so that they are mobile friendly as well. This benefits all visitors to the site that are accessing it from a mobile device, which is a common occurrence in current times.

Companies Will Need to Adapt

During the test run, it became apparent that many companies were not prepared for the big changes ahead. This will either force the companies to change their sites and adapt, or be left behind with their outdated website. For the success of their company, they will have to adapt and change the format of their website. Although the date for the switchover is in a week, it will still force the companies into action and force them to change. Google’s rankings are important for the accessibility of a companies website, and staying up in the rankings is important. Changing their site to be mobile friendly will keep successful websites up high in the rankings, making them accessible even after the Google implements these changes.

There Are Company Benefits, Too

While this may seem like a death sentence to many companies that are not mobile friendly, it is actually a helpful push from Google. Chances are that if your website is not mobile friendly, you are already losing customers and potential clients. If they are having difficulty accessing your site from a mobile device, then they will find it frustrating and look elsewhere for service. Google is forcing everyone to update and make their sites website friendly, which could increase the sales for companies who previously had sites that were not mobile friendly. This mobilegeddon is not a death sentence, but a call to change for the better of the company. With mobilegeddon in about a week, many companies are scrambling to fix up their sites in time to pass Google’s mobile ranking standards. However, even if they do not make the deadline, they are still on the road to change, which will help their overall success once they finish their mobile friendly changes. Google is not only helping companies by forcing them to change, but they are helping the site visitors a well and making all websites more accessible for people who rely on their mobile devices while screeching the web.[/vc_column_text][/vc_column][/vc_row]