When it comes to ecommerce platforms, the two big players are Shopify and WooCommerce. Both of these ecommerce solutions have been growing rapidly in recent years, with each one appealing to a different kind of business owner or seller. Because both platforms are so popular and have very similar names, it can be difficult for anyone looking at these solutions for the first time to know which one is right for them. In this article, we’ll discuss the [...]

If you own a business, your website is one of the first places prospective customers and clients will look to learn more about what you do, how you can help them, and where they can find you. The importance of having an informative, user-friendly website with professional design cannot be overstated. With so many options out there, though, it can be challenging to know which ones are going to give your site the best chance of standing out [...]

Search engine optimization (SEO) and search marketing are rapidly changing due to the growing prevalence of mobile devices and voice search as well as the increasing usage of chatbots and visual search. The changes require marketers to adopt new strategies, techniques, and understanding of how users search for information today. We will see many new SEO and search marketing trends emerging in the next few years. Newer technologies like artificial intelligence, real-time speech recognition, natural language processing (NLP), [...]

Google search intent is the desired action Google users want to do when they perform Google searches. The Google search intent can be broken down into three different categories, which include navigational queries, informational queries, and transactional queries. Google has identified these categories to help answer questions about Google's algorithm because it will show searchers what Google thinks their goal should be when using Google products. For example, if someone uses Google search with the query "what is [...]

Overview of Small business SEO process If you're a small business owner, you may be on the fence about SEO. It's a difficult process that takes time and money. But if your company interacts with customers online, it is necessary to implement an SEO strategy for small businesses. This article will walk through each small business SEO process step by step. If you have some experience with small business marketing, feel free to scroll down to a specific [...]

Web Casa Design is a local SEO company in Orange County, CA. We specialize in helping small businesses rank higher on Google and other search engines for their targeted keywords. Our team of experts will work with you to create an effective SEO strategy that will help your business grow online. Whether you're just starting out or have been around for years, we can help you reach more customers and increase your revenue! What are our SEO Processes: [...]