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A big concern for any business that has a website is appearing at the top of a Google search. If you search the product or services your business offers and find that your website appears nowhere on the results page. Then it’s time to start taking steps to improve your SEO in 2019.
Search Engine Optimization (SEO) is a looming subject that many business owners feel they are unable to grasp. However, it’s not quite as difficult as it seems once you understand the way that it works. With the right experience, SEO is a tool that can be used to your business’s benefit. So here are the best practices for SEO in 2019!
Understanding SEO
When it comes to search engine optimization, the more you understand the better off you are. Google is a company that provides a service. In order to ensure that they provide the best service possible, they utilize an algorithm that reads and provides a score for every searchable website. That score is a result of different categories, the most important being authority, trust, and relevancy. These three pillars help Google determine where your website should appear on the results page. Therefore, if they are not up to Google’s standards, then your page will be pushed to the back.
Authority
Authority in the Internet world really comes down to building your brand. There are so many services out there that you are bound to run into a few competitors that offer the same product. The best way to compete is to make your company’s name known.
Let’s say you are selling lemonade. Let’s also say that in your area there are three other stores that are selling the exact same thing. How do you make your product stand out from theirs? Through branding. This is where social media marketing plays a huge role.
The first step is to discover your brand identity. Who is your targeted customer and how can your brand speak to them? For the lemonade entrepreneur, the best path to take is to align your brand with a health and wellness lifestyle. Create different types of lemonade with ingredients that coincide with wellness and give the drinks creative names like clarity, energy, or relaxation.
Once your brand is defined take it to social media. Start ad campaigns that target the consumer you had in mind when creating your brand and sell them your product. This will create brand awareness that will help give your business authority within the market.
Trust
Google wants to display the best search results for its users. They are known to flag businesses with poor reviews and prevent them from appearing on the first page. When it comes to your business, gaining the consumer’s trust is crucial. Make your site more customer-centric by allowing reviews to create transparency.
The quality of your product is key to appearing higher on the search results page. However, even if you do offer a quality product you still may receive a negative review. A great way to combat this is through your content. For each product or service create an in-depth description to leave little room for assumptions by the consumer.
Another way to fight negative reviews is through customer service. So, make sure that your customer support is easy to access from your website. If it seems hidden or difficult to deal with then the customer could potentially feel inconvenienced.
Relevancy
The last important step to a high SEO score is the relevancy of your content. This is where having a business blog comes into play. If your website covers the topics or questions that fall within the category of your product then you will be more searchable.
With a business blog, you can push out new content that deals with the important topics that relate to your business. Back to the lemonade salesman example, if you are writing about the health benefits of lemonade or how a cleanse can improve your health then you will be bringing people that are susceptible to your product right to your site. This will increase your traffic and make your site more relevant in the eyes of Google, which will, in turn, push you up on the results page. However, make sure that all the content featured is relevant to your product.
Use these three pillars to help better your businesses searchability and increase your site traffic today!
