How important is video to a unique product launch?
If you're looking for a video marketing guide, you're not alone. 79% of marketers not using video plan to implement a video strategy by 2022. And 99% of those already using video plan to use it more often. The challenge when introducing a brand new type of product into a market that has not yet realized they need it, is finding a creative, fun way to make people realize they need it. Although it's a 'stinky' [...]
Why Your Business Needs Digital Marketing
Digital marketing, also known as online marketing, refers to all marketing actions that take place on the Internet. Businesses use digital channels such as search engines, social media, email and other websites to connect with current and potential customers. This also includes communication via text or multimedia messages. Seasoned inbound marketers might say that inbound marketing and digital marketing are pretty much the same thing, but there are some subtle differences. And by speaking to [...]
Pageant of the Masters launches new responsive website
[vc_row][vc_column][vc_column_text] Introduction We are excited to announce the launch of our new responsive website for the Pageant of the Masters! This annual art show, held in Laguna Beach, California, is a one-of-a-kind event that showcases incredibly detailed and lifelike tableaux vivants, or "living pictures." With the launch of our new website, it's easier than ever to learn about the Pageant of the Masters and buy tickets to this unforgettable event. Mobile Responsive Website Makeover After [...]
Why your google page rank is about to drop
[vc_row][vc_column width="2/3"][vc_column_text]Google’s is unleashing it's mobile algorithm update tomorrow which has appropriately been nicknamed 'Mobilegeddon' and in a nutshell, it gives preferential rankings to websites that are mobile enhanced websites that do not pass the Google mobile test. Tomorrow, April 21, 2015 is when Google will start ranking websites importance based off of how mobile friendly their sites are. This is seen as a major change because many companies have websites that have failed Google’s test run for evaluating [...]
Bruce Clay’s Annual SEO Predictions for 2015
It's no secret that Bruce Clay is THE internet expert when it comes to SEO. But the predictions for this year are not all that surprising to those of us in the industry who have seen this coming for quite a while. The main point to be taken from this is that if you have a non-responsive, non-mobile enhanced website, you must take action to avoid negatively affecting the opportunity to be shown in Google's [...]
How important is a mobile enhanced website these days?
Is your website optimized for your mobile website browsers? Many small business owners have not optimized their starter website yet for mobile users. According to recent mobile usage statistics, this is a huge mistake.