Good SEO doesn’t happen overnight and if you have heard otherwise then you have probably been lied to. In reality, it takes time and good strategies. But some people might still jump the process and opt for mediocre methods to get the ball rolling.
Using ineffective SEO will severely affect your traffic. To make sure that it doesn’t happen to you, you need to avoid these very commonly made SEO mistakes.
6. Not Applying Distinctive Title Tags for Meta Descriptions
One of the worst things you can do with your website is to title each and every page with the name of your company or that of the website. You might think that it will help you promote the name of your company or website, but this strategy, more often than not, back fires.
The title of the page is often tweeted or bookmarked. It becomes really confusing for visitors when they can’t differentiate between pages. Each page needs to have a distinctly unique title, but if the name of your company or website is very important to you then you can add the name after the title in this format: ‘Title’ – ‘Name’.
In all this, don’t forget the description though. An effective sales pitch for a page should be limited to 160 characters. The description should contain a unique title and keywords pertaining to that specific page only.
7. Ignoring Anchor Text for Internal Links
One of the most important components of SEO is tailoring anchor text. One of the worst things people usually do is to not use anchor text for internal links. Your call to action should be pertinent to the context but it must also contain keywords that have been linked.
8. Avoiding Optimization for Local Search
Doesn’t it make more sense to focus on local search if your business only serves a single city or a particular region?
The easiest way to do that would be to use keywords that are region specific in not only the title of the page, but also in the Meta description. Another way to do that is to add your address, phone number or any other type of contact information in the header or the footer.
9. Not Choosing the Right Keywords for Optimization
This is actually a very easy mistake to make and is made very commonly. You might accidentally use global keywords even though your services are local, you might use generic keywords instead of unique ones, you might use keywords that will make the visitors think that your services are free instead of purchasable, or you might even end up using words your competitors use.
The best way to avoid that is to avoid generic words all together and focus on very specific words. Generic words might bring you a lot of traffic in the beginning but eventually visitors will see the difference and avoid the site all together.
10.Not Applying Analytics to See What Converts
If you thought that SEO was only about free traffic then think again because it is also about conversion. Most people get stuck on the keywords that send a lot of traffic their way and then don’t understand why when it suddenly stalls.
You will notice that phrases or keywords with lower traffic will actually convert much better because they will at least be more specific. This will also enable you to get first page ranking.
For effective and efficient SEO, you can contact us any time. You can also get in touch with us for services like e-commerce website design, content marketing in Orange County and so much more by calling us on (714) 442-8692