Most people tend to focus only on the design aspect of website development. While it might be an important part of the website, it certainly isn’t the most important one. That would actually be SEO. But here is the thing about SEO: instead of choosing the best strategies, people tend to opt for the easily doable, which in turn makes for very ineffective SEO.
To make sure that your SEO is not only effective but efficient as well, you need to make sure that you don’t make these very common mistakes.
1. Not Reaping Benefits of Great Design Links
If your website is based off a trendy template, then you can avail hundreds of CSS or similar design galleries that can link your site based on having a great design.
Another way you can go about is looking up popular bloggers and reviews of website designs, in particular those who are involved with your industry. You can inquire whether your website can be added to the list.
It won’t make your website popular over night, especially if you are not a graphic designer or a web designer, but it will definitely influence the overall authority of your domain. This move will specially help if your website design is somewhat unique.
2. Using Badly Written Content
There are basically two ways you can go about getting content. You can either hire a competent article writer or you can rely on content creating software.
But here is the thing about content software: they can’t create anything. At most, they will just re-word the content you submit.
Now you might go and think that re-wording doesn’t really matter as long as have the optimized content, right? Wrong! Most visitors will actually be able to tell the difference and it will leave a very bad impression on them. You might lose their trust and then you will have a very hard time earning it back. Its best to go with expert writers who actually know what they are writing about and can produce original work.
3. Content Has to be Link Worthy
What is the point of creating absolutely superb content if it isn’t even worthy enough to be linked? You need to focus on how-to videos, infographics and text tutorials that visitors would want to link.
4. Focusing on Quantity Over Quality When it Comes to Links
Some might argue that focusing on a high volume of links is the way to go, but in reality, you should definitely put higher emphasis on quality.
If the links aren’t relevant to your website/industry or don’t have outgoing links, then they are of no use to you. Just a single link from one adequate blog is worth hundred links from a bad one. So try to keep that in mind next time.
5. Repeating Anchor Text
Using anchor text for optimization is a very good idea. What is not good however, is repeating the same anchor text for every single link. Visitors don’t really appreciate that. In fact, they kind of feel cheated.
Best way to avoid that is by mixing things up and by using variations of phrases, names, etc.
Stick around for Part 2 of this blog for more of most commonly made SEO mistakes.
Or you can content us to create the best SEO for you. We also specialize in Web Design Services which includes app development services, web design plans and so much more. To avail the services of the best IT consulting firm in Orange County, call us right now at (714) 442-8692