From Traditional To Modern Day Responsive Websites

In the recent past, the web design and development check list was pretty straightforward. Professional web developers were hired to ensure that the design was unique, and had all the layout and features to promote a smooth browsing experience. Now, however, there are a plethora of other factors that need to be factored in when developing professional websites.

Today over 90% people in the US alone own smart phones and one in every 17 owns a tablet. Is your website keeping up with these devices? The trend of doing so is referred to as responsive web design. Responsive websites are those that ensure that irrespective of the device, your brand’s website is flexible enough to take form of that particular type of interface.

Here are some reasons why you need to jump on board the responsive website bandwagon.

1.     Google Loves Em!

There is more than one search engine, but Google has approximately 67.5% of the market share. This means that more than half your target audience will use Google to search for you.

What’s important to note is that the mega search engine recently released a list of preferred websites formats. They’ve officially stated that they prefer responsive websites over multiple versions of a website. To put it plainly, go responsive because it’s bad for business to turn your back on Google.

>2.     Increase In Conversion Rate

In addition to search engine benefits, it has been a proven fact that the responsive websites have a direct positive impact on conversion rates. A research stated that 69% of tablet users shopped on their device within the last 30 days. People are in continuous search for convenient ways to go about their buying.

3.     Enhanced User Experience

A common issue that most users found when accessing traditional websites on handheld devices is inflexibility of size, resulting in vain attempts of zooming, shrinking and resizing. With responsive websites, all your content – text and images – automatically adjusts to the screen of the device. This helps users navigate with ease, creating an enhanced web quality and experience.

4.     Ease of Management

While there are SEO and user benefits attached to the utilization of a responsive website, the truth remains that this platform is beneficial for businesses as well. In the instance that you’re managing two web URL’s for mobile devices and desktop, you may be running two SEO campaigns simultaneously. With the help of responsive web design, your web presence campaign is easily managed, and much more cost effective.

Get The Best Web Development & Website Consulting In Orange County!

With a team of expert web professionals, Web Casa Design offers highly specialized website development and design services. We have the capability and the resources to build a range of websites from scratch, or rebuild and update existing ones as per specifications.

Give your brand that extra web presence boost! Get in touch with us now by calling us at, (714) 442-8692.

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