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With websites like Wix and Squarespace that allow users to create their own websites, this is the question on everyone’s mind. Web development sites like these offer business owners and bloggers quick, affordable ways to get a website up and running within hours.
However, do they replace the benefits of hiring a professional web designer? There are several factors to account for when deciding on how to build your website!
Custom Website Design
If you want a website that’s designed specifically for your business, a professional website designer is the way to go.
While website builders allow you to create a website with little to no experience, they are based on templates that have also been used by a million other people. Hiring a professional website designer will enable you to have a website that is unique and custom tailored to your business.
Web designers are especially handy to have if your website requires features that are a little more advanced, such as an e-commerce shop or custom scheduling system. Features such as these are notoriously tricky to manage and can cost your business money if they’re not set up correctly.
SEO Optimization
With so many different websites on the web, it can be difficult to stand out from other businesses in your industry. SEO, or search engine optimization, is a service offered by website designers to make sure that your website ranks well on Google’s search engine and can be easily found by clients.
Often, business owners will build their website by themselves and completely neglect the SEO side of things. However, for SEO to work properly it must be integrated into the framework of the website right from the beginning. Neglecting your SEO attributes is a good way to make sure nobody ever sees your website.
Website Maintenance
What a lot of people don’t realize is that websites need to be maintained regularly. If you simply build your website and then forget about it, you’ll lose out on both customers and sales. From updates in Google’s algorithm to changes in website responsiveness, there are quite a few things that can disrupt your website that you might not even know about!
Having a professional website designer on hand to maintain your website means it will stay fresh and updated, a job that could be tedious for the business owner who has a million other things to do.
Professional Expertise
Learning to design a custom website is an ongoing process that could take years to become even marginally good at. Learning the code needed to operate a commercial website is similar to learning a new language and even a tiny fault in the code can cause your entire website to collapse.
Apart from the technical aspect of the website, many professional website designers also offer additional services to increase your sales such as:
- Sales Funnels
- Content Hierarchy
- Call-to-Actions
- Lead Conversion
There’s a whole industry created around generating online sales. If you don’t know much about marketing techniques, hiring a website designer can be beneficial for your sales and save you wasted time and effort.
