If you're looking for a video marketing guide, you're not alone. 79% of marketers not using video plan to implement a video strategy by 2022. And 99% of those already using video plan to use it more often. The challenge when introducing a brand new type of product into a market that has not yet realized they need it, is finding a creative, fun way to make people realize they need it. Although it's a 'stinky' subject, this company [...]
Digital marketing, also known as online marketing, refers to all marketing actions that take place on the Internet. Businesses use digital channels such as search engines, social media, email and other websites to connect with current and potential customers. This also includes communication via text or multimedia messages. Seasoned inbound marketers might say that inbound marketing and digital marketing are pretty much the same thing, but there are some subtle differences. And by speaking to marketers and business [...]
[vc_row][vc_column][vc_column_text] Introduction We are excited to announce the launch of our new responsive website for the Pageant of the Masters! This annual art show, held in Laguna Beach, California, is a one-of-a-kind event that showcases incredibly detailed and lifelike tableaux vivants, or "living pictures." With the launch of our new website, it's easier than ever to learn about the Pageant of the Masters and buy tickets to this unforgettable event. Mobile Responsive Website Makeover After almost a year [...]
[vc_row][vc_column width="2/3"][vc_column_text]Google’s is unleashing it's mobile algorithm update tomorrow which has appropriately been nicknamed 'Mobilegeddon' and in a nutshell, it gives preferential rankings to websites that are mobile enhanced websites that do not pass the Google mobile test. Tomorrow, April 21, 2015 is when Google will start ranking websites importance based off of how mobile friendly their sites are. This is seen as a major change because many companies have websites that have failed Google’s test run for evaluating how mobile friendly their [...]
It's no secret that Bruce Clay is THE internet expert when it comes to SEO. But the predictions for this year are not all that surprising to those of us in the industry who have seen this coming for quite a while. The main point to be taken from this is that if you have a non-responsive, non-mobile enhanced website, you must take action to avoid negatively affecting the opportunity to be shown in Google's index. Not only will [...]
Is your website optimized for your mobile website browsers? Many small business owners have not optimized their starter website yet for mobile users. According to recent mobile usage statistics, this is a huge mistake.
For stay-at-home moms, starting a blog or developing an ecommerce website can serve as a professional outlet and help cushion bank accounts. The Small Business Administration (SBA) notes that in 2011, ecommerce sales raked in around $190 billion and are growing more quickly than traditional retail sales. As an entrepreneurial mom, you'll want to get in on the action by starting your own website. For concerns about expenditures, technical expertise and time, read the following as a beginner's [...]
Is there real money to be made in blogging? You bet there is. The Huffington Post, at its heart a blog site, was bought by AOL in 2012 for $315 million, according to JeffBulas.com. And while it's true that around 81% of bloggers never make more than $100 total from their blogging efforts, a full 9% made enough in 2012 to pay their bills and sustain their lifestyles blogging 4 to 6 hours a day, as New York [...]
Two-tenths of a second. According to research by the Missouri University of Science and Technology, that’s all it takes for an online visitor to form an opinion about your brand. With the entire perception of your business on the line, it’s crucial the first impression you’re delivering is up to par. So, the question that savvy Web designers and marketers face is, which Web design trends of 2013 have proven so far to have staying power and amplify [...]
After a complete re-branding of the James Event branding after 25 years in branding, we are very proud to launch their complete website makeover to go with the new colors! This website was a technical feat since we were able to program a Wordpress website install with different branding colors in every section. Each event type has it's own logo color and printed marketing materials for clients. The new website uses zero flash technology so it is touch [...]